The Swapshop approached Studio Piraat with the brief to create an infographic that clarifies how swapping of items in their stores works.
As the number of clients increased, it became impossible to explain the process to each of them verbally.
In the beginning, it was important to make sure to understand the process myself. Asking questions about it gave a much better insight.
In doing so, you have to put yourself in the shoes of clients and their possible frustrations. An essential part of this iterative process was to test the infographic internally in the team to ensure it really works.