LIBRARY is a rebranding and modular wayfinding project for a local university library in Graz, Austria.

Goal

The goal of this project was to get rid of the dusty image of libraries and make lives easier – the ones of the librarians and the ones of the visitors.

Challenge

Libraries are places of knowledge that often have a dusty image. Compared to the Internet, an infinite knowledge database, it is unfortunately not possible in a library to simply enter a search term and the book lies open in front of you.

A sophisticated wayfinding system remedies this problem and simplify orientation on the bookshelves.

Process

We decided to go for a humanistic, friendly, personal and humouristic approach to make students feel welcome all the time.

As for the wayfinding, wooden pegboards came into play. The idea behind it was to strive for humanism and to add an inviting fit to the already existing library furniture. Every single sign can be plugged in and out as needed.

Outcome

The resulting branding represents the essence of the wayfinding system: the pegboards. This visual appearance creates recognition value and is used throughout all the communication channels.

Cheeky lines on social media, business cards, posters and merchandise complete the branding concept and create a fresh new picture, contrary to the typical associations with libraries.