De Delftse Bedrijvendagen are the largest annual technical career events for jobs, internships and graduation projects in the Netherlands.

Goal

The goal was to create posters for the 2023 edition of De Delftse Bedrijvendagen.

Challenge

De Delftse Bedrijvendagen approached Studio Piraat with the brief to create various posters for the 2023 edition of their events.

The challenge was to create posters for several purposes: one poster that attracts the attention of potential visitors, another more playful poster for student houses and a third poster that gives a step-by-step overview on the different events.

Process

In the beginning, it was important to get used to the brand style of the event and look at examples from the previous year. The next step was to play with the DDB cubes and try several formations.

The challenge here was to evaluate how far the brand style could be extended and what was too far. Later on, three approaches were selected and finalized.

Outcome

The outcome was three posters with different purposes, but all in the same style according to the brand guidelines. They were posted online, printed and hung up in Delft and its surroundings.