De Delftse Bedrijvendagen

De Delftse Bedrijvendagen is a technical career event connecting TU Delft students with companies through recruitment and networking activities. For the 2023 edition, the communication needed to work across different audiences and formats.

How can one visual system adapt to different audiences, messages and formats without losing consistency?

Balancing consistency with different communication needs

APPROACH
The communication had to work for two very different groups: students exploring career opportunities and companies looking to recruit technical talent. Working within the existing DDB identity and under the art direction of Michael Fischer, I developed and adapted brochures, posters and social content across different formats, focusing on hierarchy, content density and visual consistency.

I adapted the communication based on audience needs rather than applying the same approach to every format. Student-facing materials needed to feel accessible, guide people through the event journey and make next steps clear, while company-facing materials had to organise denser information around participation, deadlines and practical details.

The existing building-block system allowed for different levels of expression. I explored more playful and dynamic compositions for student communication, alongside more restrained applications for general and company-facing materials, creating variation while keeping everything recognisably DDB.

Translating the system across formats and touchpoints

PROCESS
From the visual explorations, we selected the visual directions that best suited each communication need. More expressive elements such as the open box and Tetris-inspired compositions were used for student-facing communication, while more restrained layouts and existing icons supported more informational and company-focused materials.

From there, each format was developed around its specific purpose. Hierarchy, tone and content density were adapted to the audience and channel, while the visual language was extended into posters, social media templates and folders. The student folder follows the event journey step by step, while the company version prioritises practical information such as participation options, deadlines and pricing. Despite these differences, every output remained part of the same DDB system.

Creating a connected path from awareness to engagement

IMPACT
The resulting system gave each touchpoint a clear role within the recruitment journey: attention-grabbing formats introduced the event, informational materials helped audiences evaluate its relevance, and practical communication supported registration and participation.

For this case study, I extended the system into additional conceptual applications to explore how the campaign could continue beyond the original deliverables, from digital recruitment touchpoints into the physical event environment.

© 2026 Sarah Frühwirt

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