Additionally, it was important that the brochure has a practical format to simplify packing and transporting for representatives at fairs.
Making sure the elements are placed on the right pages was the key to create a reading order. Moreover, maximum precision was required to align the cut-out elements perfectly in the center. These cut-out details add depth and an additional haptic dimension to the logo.
Through unfolding one page after another, the reader gradually learns more about the product.