The Amsterdam Internet Exchange (AMS-IX) is an Internet exchange point based in Amsterdam, in the Netherlands. Established in the early 1990s, AMS-IX is a non-profit, neutral and independent peering point.

Goal

The goal was to display the information in a clear, compact way to make it easy to understand for potential customers.

Challenge

AMS-IX approached Studio Piraat with a brief for their new service IXaaS (IX-as-a-Service). The company needed a brochure to present the service’s key features and benefits.

Additionally, it was important that the brochure has a practical format to simplify packing and transporting for representatives at fairs.

Process

Making sure the elements are placed on the right pages was the key to create a reading order. Moreover, maximum precision was required to align the cut-out elements perfectly in the center. These cut-out details add depth and an additional haptic dimension to the logo.

Through unfolding one page after another, the reader gradually learns more about the product.

Outcome

The outcome was a brochure that gives the reader a unique reading experience and is handy and ready to use at any event. Furthermore, it won bronze in the Image Brochures Category of the 13th ICMA Award, the International Creative Media Award in 2022.

It made me proud to win an award with a project that was created during my internship together with my mentor at Studio Piraat.