FABRYK
Branding
FABRYK is an online store for design students that enables them to sell their unique works and show their talent.
Goal
The aim of this project was to create a fresh, vibrant and playful branding for FABRYK, an online store for selling design works of students at FH JOANNEUM.
Challenge
There are many ways to market oneself and one‘s design products. However, young design talents in particular are often overwhelmed by the wide range of possibilities.
Since online shops have become more and more important due to the Covid 19 pandemic and at the same time people have a need for regional products, a concept was developed in this work that combines these two aspects.
Process
For developing this brand, the user-centered double diamond process was being used. It consists of 4 phases: understanding the problem, defining the problem, developing solutions and decision and development of the solution.
In the course of this process, selected brand models were used and an online survey among potential users, both students and customers, was conducted. The challenge was to create a brand that meets the needs of both sides.
Outcome
The outcome is a brand that is ready to implement. The head of the study program sees the high potential of the branding and we are contact to take the next steps.
Details
Year
2022
Location
Graz, Austria
The logo consists of geometric shapes and is based on a square grid system
The illustrations on the left symbolize Austria, the origins of the design products and the ones on the right express creativity and passion
The movements of the animation are reminiscent of work processes and convey dynamism, energy and drive
The landing page of the website displays works of design students
The Brand Guide contains the set of rules that define the overall look and feel of FABRYK
For the master thesis and the concept of FABRYK, an online survey was conducted among 237 people
For recognizability on the bookshelf, the title was laser-cut on the spine as well
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