Library_title

LIBRARY

Rebranding & Signage

In the course of this project we wanted to make lives easier – the ones of the librarians and the ones of the visitors in the library. Complete modularity for librarians was our goal, not only for making it possible to change and move signs independently, but also to help visitors find the books they are looking for. We decided to go for a humanistic, friendly, personal and humouristic approach to make students feel welcome all the time. As for the wayfinding, wooden pegboards came into play. The idea behind it was to strive for humanism and to add an inviting fit to the already existing library furniture. Every single sign can be plugged in and out as needed. 


Furthermore, a complete rebranding of the local university library was necessary. The branding represents the essence of the wayfinding system: the pegboards. This visual appearance creates recognition value and is used throughout all the communication channels. Cheeky lines on social media, business cards, posters and merchandise complete the branding concept and create a fresh new picture, contrary to the typical associations with libraries.

Art direction, Graphic design
Gloria Gietl, Sarah Frühwirt

Year
2020

Location
Graz, Austria

Disciplines
Typography, Wayfinding

floorplan_Zeichenfläche-1
dosdonts-sign_Zeichenfläche-1
stairs-sign_Zeichenfläche-1
entrance_Zeichenfläche-1
signatur-sign_Zeichenfläche-1
shelf-side-sign_Zeichenfläche-1
poster-display_Zeichenfläche-1
readrepeat-bag-mockup-2
mockupsocialmedia1-1
Visitenkarten_Mockup-1
Photobook-Mock-Up-2
Pin-Buttons-Mockup12891

Selected Works

FABRYKmaster thesis | branding

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