FABRYK

Branding

There are many ways to market oneself and one's design products. However, young design talents in particular are often overwhelmed by the wide range of possibilities. Since online shops have become more and more important due to the Covid 19 pandemic and at the same time people have a need for regional products, a concept was developed in this work that combines these two aspects. The solution is an online platform for design students at FH JOANNEUM that enables them to sell their work online. In the course of this work, the brand identity for this online shop called FABRYK was developed and a brand guide was created.

Art direction, Graphic design
Sarah Frühwirt

Web design
Carina Rieder

Year
2021

Location
Graz, Austria

Disciplines
Branding, Advertising